The question as to why anyone needs to host his/her website with a web hosting company that has Internet Marketing expertise might appear a bit out of sync, especially when you can hire an Internet Marketing company to help push up your hits and thereby, sales. To understand this, we need to understand how both these entities work independently. Internet Marketing Companies Internet Marketing companies work at marketing a website by first identifying the right keywords and content and delivering this material using "Search Engine Friendly" methods. There are two steps involved in this. 1. Several factors such as search engine optimization using Meta tags, strategic placement of keywords, etc are employed effectively in an effort to match the search engine algorithms. When everything goes right, search engines list your site at the top of the search results list (commonly known as the SERPs - Search Engine Results Pages). Normally surfers don't go beyond 30 top results (first 3 pages) in their search using any search engine. So, higher your site is listed, the better your site traffic will be. 2. PPC (pay per click) and CTR (click through rate - a tracking statistic) marketing are the latest industry buzzwords. These techniques give you the freedom of always topping the list as a click through line advertisement. For a small fee that is only paid when surfers click these links you get a guaranteed top placement. However, you pay the fee whenever a person clicks on your ad, regardless of whether or not a purchase was made. Your ads get triggered when certain keywords (called as Adwords on Google) are entered into search boxes or when a page contains a matching keyword/s, guided by certain factors. Web Hosting Company A web hosting company maintains many different servers that have a huge amount of space available and run on high speed multi processors in addition to providing a large amount of bandwidth, making processing speeds either faster or slower. The servers of a web hosting company run non-stop (most claim up to 99.9% up time) supported by back up generators and other power sources in addition to a host of software features suitable for any online business, web traffic, email accounts etc. Other important features of a web hosting company should include 24/7 support. It is clear that both the web hosting companies and Internet Marketing companies have clearly different functions; yet, these functions are rarely thought to work hand in hand when in actuality, this is the case. When a web hosting company has Internet marketing expertise, they will have the knowledge necessary to help you improve your online business and the answers/advice for some of your unique Internet business questions. You as an online business owner will benefit by having all your needed web hosting services and your advisor in one place. Most importantly, web hosting companies that have Internet Marketing expertise have a vested interest in keeping you happy as a customer and seeing your business grow and expand. |
