Nearly a year ago, I had started a business blog about a fictitious paper startup company and named it BusinessWorks Inc - A Dotcom in making. In this blog, I wrote articles about brainstorming, technology (RFID in particular), created a complete business plan, tips about Venture Capitalists, Vendor evaluation and many other entrepreneur related articles. There is a real company by the name of Businesswoks Inc, which is in business since 1992. Out of curiosity, I searched for Businessworks Inc on Google to find my business blog listed first on search results to my surprise. First page of search results showed four out of 10 results related to my blog! This intrigued me and I conducted same search on MSN, Yahoo, Alta Vista, Ask Jeeves and AOL. With the exception of Yahoo and Alta Vista (where my blog is listed at number 2 position), all other search engines, including Google (one that has 53.2% of Search Engine market share) listed my blog on the top of its search results! This example proves, writing a business blog can be very beneficial for the small businesses, especially if it is written by a professional blogger. Imagine a situation where your product or service comes up in the search results well above the competitor, what it can do for your business. Appearing on first page of search engine results is considered very important for the product. Companies pay large amount of money for search engine optimization (SEO), and for paid insertions based on keywords. What if your company can achieve same results by having a business blog at a fraction of cost? Will you go for it? A Business blog outsourcing company can help you achieve the dream results of appearing on the first page of search engine results based on various keywords and fresh content found in the business blog written by them for you. |