Now that I got you interested, lets talk about how you can use Google AdWords to create highly targeted traffic. Before you start jumping with both feet ahead I strongly suggest you educate yourself further. Heres a good place to get started: Perry Marshall's Definitive Guide to Google AdWords. Well, lets say you have just opened your first account. The next step is to choose your target language and country. Dont underestimate this, as you certainly do not need to pay for advertising in countries or markets where your products or services are not even sold! You are now set to start your campaign.
First, you will need to create an ad group, which means you design your ad, select your keywords, determine the maximum cost per click that you are willing to spend and define your bid amounts.
At this point, you should know that the real key to creating a successful AdWords campaign is choosing an effective, attractive, attention grabbing headline. The headline, or title tag, generally a short, catchy phrase, is the single most important element of your AdWords campaign, because youve got just about 10 seconds or less to capture the attention of your target audience. Now you should also make sure you describe your website as clearly and accurately as possible.
Remember, the more sensible and relevant your message to your target audience, the more you will attract qualified visitors who eventually will convert into customers. You see, it all boils down to targeting the right keywords so you can get the right prospects to your website!
Stay tuned for Part 3 where we put the final touches of your Google AdWords campaign that will set your business on overdrive! Copyright Luc Andria You have full permission to publish and distribute the above article electronically, in print, in your e-zine, website or e-book free of charge provided this entire resource box and the links in the article are kept intact. |
