Business Marketing Strategy or knowing where you want your business to be next year and what steps you should take to achieve these aims.

A business marketing strategy or strategic marketing plan is your overall plan of the marketing actions you intend to take in order to accomplish a specific goal for your company. So how do you define yours?

Start with your Aims: Think
* What do you want to do?
* When do you want to do it by?
* What do you want to achieve?

An example would be: Increase our turnover by 10% by the introduction of 3 new products in the next year.

Thats the easy part now you need to decide how you are going to do it. Think of al the ways that you can market your business and then work out the combination that you are looking at. Think of such marketing activities such as:

1. Produce a monthly newsletter for my past clients.
2. Aim to sign up 10 new newsletter subscribers each week.
3. Write 1 article each month and submit it to at least 5 major article databases.
4. Produce or buy at least 12 viral ebooks or reports each year.
5. Give these viral books away to my clients.
6. Add at least 3 new products to my range in the next year.
7. Add at least 3 product based web sites in the next year.
8. Add as least 1 page of extra content for each web site, each month.
9. Undertake a pay per click marketing strategy each month with a budget of at least $100 for the new and existing products.
10. Submit our web sites to at least 20 search directories within the year.
11. Enter into 3 joint ventures or be part of at least 3 giveaways in the next year.
12. Test my marketing strategy every month and make the necessary changes.

Once you have done this then sit down and work out what you have to do each month. All that is left is for you to roll up your sleeves and get down to the hard work. Good luck.

Lee Lister

Lee Lister is Management Consultant and Program Manager with more than 25 year's management and consultancy experience and more than 20 year's program and project management experience in projects for Banking, Finance, Insurance, Leisure and Government bodies. She also have more than 10 years bid management experience ranging from bids for medium companies to large international and infrastructure bids.

British born, Lee received her BA(Hons) Financial Economics from the University of Essex. She went on to work in or for a considerable number of countries within Asia and Europe as well as Australia and the United States. While building a name for herself through helping company restructure, change management and project management consultancy, Lee became a well-known figure for her skills in analyzing, problem solving and trouble-shooting. She has consulted for many major industries, including banking, telecommunications, insurance, transportation, leisure and governments from many different countries. Some of the companies who have benefited from Lee?s expertise are Hewlett Packard, Siemans Nixdorf, Electrolux and the Philippines government.

Whilst working in the Far East she became a recognized expert on preparing and evaluating large World Bank Proposals (infrastructure projects within developing countries). These accomplishments called upon the skills of bid and project management, risk assessment, contract negotiation and supplier management and required dedicated work to very tight time scales. This expertise was acknowledged by an invitation to be the principle speaker at an International Business Development Conference in Washington, USA. She has also consulted at very senior level in several countries.

She owns and manages two companies, Biz Guru LLC in the USA and Biz Guru Services Ltd in the UK as well a considerable number of profitable web sites. She works almost entirely via the internet, visiting clients on site during major consultancies and training. Her Internet skills span from when major companies first started to consider obtaining their own web sites. During these years, she has kept up to date with the rapid changes on the internet, including the dot com boom and the resulting bust ? which her own web based companies survived.

She regularly consults, writes and lectures on business, bid management and marketing and has published numerous courses and books.