Gasp! Choke! Gag! Thats how people react when you tell them your business does not have a website. So do you really need one? This article attempts to show you how you can use the internet (and websites) to maximise your business potential using simple internet marketing strategies. Hello, Mr. Superman If all you do is answer your e-mail promptly, respond to queries and conduct some sort of business over e-mail, you will be achieving more in one day than most websites do in a year! Life Without Websites: C'est Possible! Paper was the most effective method of making sure things were read - until e-mail came along. If you look at e-mail as a dynamic form of paper, you will be able to achieve the same (if not better) results in getting your message across convincingly. Unfortunately, most people look at e-mail as a letter writing tool instead of using it as a communication tool. How to Use E-mail Powerfully! The key to e-mail is to have a client database in the first place. Not just any database, but people who have worked with you. Secondly, it must be permission based. People must see your e-mail as being of help to them in their daily lives. Once you have their permission, you can e-mail them on a regular pre-agreed basis and be sure that they appreciate you keeping in touch with them. A Very, Very Important Fact... People don't care about you or what you're selling. All they're concerned about is themselves. If your e-mail isn't helping them in some way, theyll read it once and trash it. You may never get a second chance! Make sure, your e-mail is about them, them, them! Which Businesses Can Use E-mail? We've not figured out how a funeral director can use it yet. Other than that, most businesses can use it extremely effectively! So What Good Is A Website, After All? Websites are online brochures. They save you time having to explain what your company does. Besides, there are millions of ways to harness the power of your website and actually increase your business. Don't panic if you're without a website right now. Use the power of e-mail today and plan your money making website tomorrow. |
