If you are a professional, consultant, coach, speaker, seminar leader, author or small business person, you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, otherwise known as the ezine.

Your ezine's purpose is two-fold:

1 -  It should give your clients and potential product buyers something that benefits them-tips, feature articles, resources and special offers. Subscribers want information and they love a bargain. Your ezine will offer all former clients, present ones, and potential ones particular how-tos and other useful information. In turn, your subscribers will become your loyal supporters.

2 - Because of your generous sharing with your subscribers, they will support you in turn, by forwarding the ezine to their associates, thereby helping you sign up new subscribers. They will also buy your books, attend your seminars and check out your other services. The more targeted your subscribers, the more chance you have of selling your products and services.

Judy Cullins

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference, build their credibility & clients, & make a consistent income. Author of 10 eBooks including "Write your eBook Fast," "The Fast & Cheap Way to Explode your Targeted Web Traffic," & "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The BookCoach Says" & "Business Tip of the Month" at http://www.bookcoaching.com/