1.You have your own domain name and web hosting but you decide to host your blog elsewhere. Why? If your website is www.anythinghere.com then your blog should be hosted at www.anythinghere.com. There is no reason for you to use an external blog service. First of all you are putting the control of your blog in their hands- what happens when they decide to erase it? - Believe me, it happens. The second reason this is silly is because you should want to brand yourself and your business. Using another companys domain is great for their branding but not yours. 2. Long blog entries bore people. Don't be afraid to break up entries, you don't have to post the whole story in one day. Also, make use of bullet points, numbered lists, and pictures. 3. Save the long words for your doctoral dissertation. We know you are smart, we know you have a nice vocabulary but we don't want to read "magnanimous" when "noble" will do. Keep it simple. 4. A RSS subscription option is very important. Don't be afraid of it. Don't run from it. If you want people to read your blog on a regular basis then you have to make it easy for them to do so. Having an "enter your email here" box is a nice start. But if I have 25 blogs I read, I am not going to want 25 different emails coming to me each time someone updates. 5. Writing for search engines and contextual advertising is not the best way to make money. Sure, you may get a few adsense clicks here and there but do you really think that people will come back for more if your sentences read like "I think you should make money with your financial payday loan so you can work at home and be rich with this banking information that I will give you for more money." To put it simply, write for people-not for machines. |
