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Home –› Business & Commerce –› Sales
 

Take A Telemarketing Test Drive!

 

Author: Dr. Gary S. Goodman

According to recruiting specialists, most job seekers are so dedicated to the hunt that they dont really stop to consider whether they will be happy doing the work, if they capture the position.

So, imagine this scenario.

Rosie has just been informed that she has earned a spot at Happy Time Telemarketing, and she is to report to work, first thing in the morning.

Shes excited, and cant wait to start.

She has never sold anything by phone, but she liked the interviewer, and if she succeeds, shell earn more than her job as a server at a restaurant. And, shell be off her feet!

So, the time arrives and she reports to work, but she meets with several surprises:

(1) There are no private cubicles, which she expected. So there arent any fabric walls where she can place pictures of her family. Boo, hoo!

(2) Everybody on the telemarketing team is seated in rows, one desk behind the next. This looks like a big, grade school classroom. Yuck!

(3) Supervisors are marching up and down the rows, feeding words and phrases to the telemarketers. How distracting! How rude!

(4) Every time a sale is made, someone rings a bell. She thought they only used those silly things at hotels to summon luggage carriers and front desk people. Eek!

(5) It seems people are having conversation after conversation, without any break time. How regimented!

I dont like it here, she thinks. Im only going to do this until I find something else.

This very quick disillusionment happens all the time, and some of it is preventable, if you let people test-drive the job before officially hiring them.

This doesnt include actual calling, but it does encompass the following:

(1) They get a tour of the facilities and theyre shown where theyll be working.

(2) They are allowed to sit next to a successful rep, to listen to at least one side of conversations, and to ask that rep any questions they wish.

(3) They are debriefed about what they saw and heard, and how they feel about everything. At this point, theyre encouraged to surface any doubts or misgivings they have about the work, the environment, or their future cohorts.

(4) Theyre sent home, and asked to call back the following day to discuss the opportunity further.

One of the reasons there is such rampant turnover in telemarketing is people are never fully enfranchised into the role that theyre being asked to perform. So, emotionally, they never connected with the job, the place, or the people.

Before investing in all of the paperwork, expense, and training associated with bringing a new person aboard, its important to know whether theyre ready, willing, and able to join the crew.

The test drive helps you with that.

Author Bio:
Dr. Gary S. Goodman is an expert on this subject. Dr. has written several articles in the past on this topic.
You can also reach this article by using: business sales, small business sales, sales leads for business, sales business plans, sales business
 
 
 

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