Every marketing expert who has ever written a book on the subject or offers their services, as a consultant seems to believe that they are the best marketer of any product or service, which has ever hit the planet. I find this interesting myself in that my marketing for my company before retirement literally blew away every other competitor in the market no matter, which city we took it to. Indeed, as a marketer myself, I have read over 300 marketing books in the last two decades. Many are very similar and over the years the buzzwords change and the methodology changes a little is well. What is very fascinating about this subject is that much of what our company did in the way of marketing is not something we learned in a book, but rather through trial and error. Constantly modifying our methods to get more bang for our buck. I'm not sure why marketing experts are so arrogant, only that in observation they are. I suppose if you are winning in the marketplace you can develop quite an ego. I know I did, but it was earned ego from accomplishment, success and winning markets. So often today we see marketing experts who have never marketed anything except hyping the books, cassette tapes and marketing seminars for small businesses and or corporate America that they produce. I am not sure if I would call this marketing, but in a way it is, as they are marketing themselves and their services. And yet I would love to challenge any of them on the battlefield and any of the industry's I have ever competed in, because I know the result in advance, as we competed against the best and never lost a single market. Please consider this in 2006 before you spend thousands of dollars on hype from self-proclaimed Goo-Roots of marketing. |
